Process
What might your business achieve if this year’s BIGGEST Referrals could become next year’s SMALLEST Referrals?™
The right referrals accelerate business growth by leading you to more right-fit clients.
Most happy clients would gladly refer your business, yet people are busy. Well-timed WOWs spark attention and inspire WOW raves, great lead-ins to the results you consistently deliver.
Enact an ever-evolving WOW Referrals strategy to give clients the right WOWs worth sharing; when they're thrilled, impressed, and value what you do, they talk about you. It "pays" to create memorable WOWs that underscore what you already deliver.
WOW Referrals begin with great WOWs.
Explore what WOWs can do for your business.
The WOW WHYs: What makes the WOW Referrals Accelerator So Unique
The WOW Referrals Accelerator works because of the powerful and strategic collaborations that take place. And they all begin with YOU. Your visionary role holds the key to the five WHYs of this experience.
Six-Week Intensive Sprint
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Six-Month Creative Development Cycle
Six-Step Accelerator System
Using our proprietary WOW Referrals Accelerator system, JUST CALL RANDI creates custom, on-brand WOW-inspiring solutions designed to give the very people who already adore you something WOW-worthy to talk about. These great advocates not only tell others, when we WOW them for their efforts, they want to keep talking!
“The only thing worse than being talked about is NOT being talked about.”
—Oscar Wilde
“The only thing worse than being talked about is NOT being talked about.”
—Oscar Wilde
Referrals TRUE or FALSE
Not sure that you have Referrals challenges? What’s TRUE or FALSE for you? There are no wrong answers, only your answers as of today. (Do you wonder what your answers might look like a year from now? Let’s find out.)
Hover or tap on each card to see the answer.
True or False
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Asking for referrals makes me feel awkward, like they’ll think I’m desperate, so I avoid doing it and HOPE it will happen.
83% of happy clients would refer you. Only 29% do.* Help close this gap AND skip the awkward ask by creating a smart, ongoing WOWs game plan your clients can’t wait to talk about. WOWs also help those who make referrals continue to do so.
*Source: Texas Tech
True or False
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I consistently spark people to RAVE about my business by giving them something beyond amazing to talk about.
88% of people trust recommendations from people they know. WOW moments that your advocates actually talk about fuel referrals traction, but your WOWs plan can’t be random. Great WOWs might seem spontaneous, yet the work behind the WOWs impacts outcomes.
True or False
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Over 73% of my revenue comes from referrals, but I’m still burning too much time with referralse that turn out to be WRONG fits.
Great clients know what other great clients look like. The right WOWs help celebrate top connectors so they continue to refer you. People who make referrals want to add value to everyone involved. Inspire “Repeat Referrers!” Go beyond thanking them; WOW them.
True or False
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When a new referral reaches out, our first impression and EVERYTHING we do after that continually WOWs them.
Referred clients are 25% more profitable and 18% less likely to leave. When Welcome WOWs and ongoing experiences continue to WOW, new clients are delighted and likely to talk about their “new find.” Today’s new clients are top potential advocates as soon as tomorrow.
1
Intentions Articulator
Together we define your top market(s), ideal client profile(s), and best referrals and why, to prioritize objectives. We set realistic and stretch “WOWtcomes” and timelines with combined-impact metrics you value. We keep what works!
2
Initiatives Curator
We combine past, ongoing, and new WOW Referrals ideas to develop your Balanced Brand Blend so thos who know your business continue to recognize it as we infuse new WOWs. We stop or refine what no longer adds value.
3
Strategy Implementor
It’s time to shape, sequence, and schedule WOW Referrals flow, team interdependencies, and resources, with key dates and benchmark events, WOW options and rollouts, with redirects. Commit to WOW Workshops.
4
New WOWs Creator
Now, we build! We create your WOW Referrals plan with prototypes, taglines, messaging, content, image assets (existing, bridge, and new) to develop and produce your WOWs. We create, create, create! We fulfill and launch.
5
Connections Orchestrator
We connect your cohesive WOW Referrals plan to your ongoing referral actions to pace and strategically deliver them as part of your Balanced Brand Blend. New WOWs are most effective when wisely timed and delivered.
6
Outcomes Evaluator
Once you enact your WOW Referrals plan according to the timeline, together we Stop, Look, and Listen to assess what your combined-impact metrics tell us so we can best refine and enhance your WOWs for what’s next.
1
Intentions Articulator
Together we define your top market(s), ideal client profile(s), and best referrals and why, to prioritize objectives. We set realistic and stretch “WOWtcomes” and timelines with combined-impact metrics you value. We keep what works!
2
Initiatives Curator
We combine past, ongoing, and new WOW Referrals ideas to develop your Balanced Brand Blend so thos who know your business continue to recognize it as we infuse new WOWs. We stop or refine what no longer adds value.
3
Strategy Implementor
It’s time to shape, sequence, and schedule WOW Referrals flow, team interdependencies, and resources, with key dates and benchmark events, WOW options and rollouts, with redirects. Commit to WOW Workshops.
4
New WOWs Creator
Now, we build! We create your WOW Referrals plan with prototypes, taglines, messaging, content, image assets (existing, bridge, and new) to develop and produce your WOWs. We create, create, create! We fulfill and launch.
5
Connections Orchestrator
We connect your cohesive WOW Referrals plan to your ongoing referral actions to pace and strategically deliver them as part of your Balanced Brand Blend. New WOWs are most effective when wisely timed and delivered.
6
Outcomes Evaluator
Once you enact your WOW Referrals plan according to the timeline, together we Stop, Look, and Listen to assess what your combined-impact metrics tell us so we can best refine and enhance your WOWs for what’s next.
WOWs Work because WOWs Delight
WOW Referrals Accelerator Process Particulars
Every WOW Referrals Accelerator is unique to the entrepreneur, company, articulated results, and the metrics that will measure progress. When entrepreneurs focus on the outcomes and benefits of investing in this six-month experience, clarity, confidence, and JUST CALL RANDI’s WOW Referrals Blueprint help you assess and define the best starting tier for the referrals results you seek. Meet with Randi to define the best starting Tier for your referrals priorities.